About Us

Robin Moore is the principal of Moore Communications, a virtual marketing communications (marcom) consulting firm. She has had hands-on and management experience in all aspects of marcom during her 25-year career including both traditional and electronic communications vehicles. When you hire Robin Moore, you get a professional businesswoman who knows how to meet your organization's creative goals as well as meet your bottom-line objectives.

Robin Moore is basically a “VP, Marketing Communications” for hire. You will receive senior level, strategic decision-making and management skills as well as the hands-on technique of a professional with 20+ years experience and proven results. Ms. Moore works with an exclusive list of virtual partners in order to customize plans for each client's goals and achieve the required results in a compelling, cost-effective way.

While consulting to Peerless Systems Corporation, El Segundo, Calif. (www.peerless.com), Ms. Moore was asked to manage the company’s internal and external communications programs on a full-time basis. This included plan development and execution, press and analyst relations, website strategy, collateral, trade shows, and speaking and awards opportunity development, among other responsibilities. During her time at Peerless, she drove programs that increased editorial coverage by 200 percent and successfully nominated and garnered both Ernst and Young’s prestigious “Master Entrepreneur of the Year” award and the Software Council of Southern California’s “CEO of the Year” award for Peerless’ CEO, Edward A. Gavaldon.

Before joining Peerless Systems, Ms. Moore worked as director of corporate and marketing communications at FileNet Corporation, Costa Mesa, Calif. (www.filenet.com) from 1992-1997. During her tenure, she was responsible for a $4 million budget, and directed a 10-person staff and outside agencies, while helping to recreate its corporate identity from a $100 million proprietary hardware company to a $300 million software company. Other accomplishments included the development and redesign of the company’s website and corporate standards manual CD-ROM, the management of revenue-generating sales incentives programs with business partners including Hewlett-Packard and Sun Microsystems, and the creation of award-winning (for content and design) annual reports including five industry awards in 1995 and a Gold Award in 1996 at the International ARC Awards competition for the “World’s Best Annual Reports.” Ms. Moore also helped increase press coverage for FileNet by 100 percent, far exceeding the competitions’ results.

Ms. Moore’s PR instinct and initiative have not only helped publicity and communications efforts, but have also proven to be valuable tools in improving operating efficiency. While working as publications manager at Lotus Development Corporation (now a subsidiary of IBM) from 1985-89, she developed and initiated Lotus’ first corporate magazine, The Lotus Quarterly, which, through eliminating duplication of efforts on multiple publications, saved the corporation thousands of dollars.

Prior to Lotus, she received accolades from the Publicity Club of Boston for her work on various PR campaigns and newsletters while working as PR associate at BayBanks, Inc., the largest retail bank in New England at the time.

Ms. Moore has also served as corporate communications manager for Teradata Corporation (now NCR), and press secretary for the Office of Lt. Governor Thomas P. O’Neill III in the Commonwealth of Massachusetts.

Ms. Moore received a Master of Science degree in broadcast journalism from Boston University and a Bachelor of Arts degree in art history from Smith College.